Buying en primeur is a practice developed in Bordeaux and now increasingly practiced in other fine wine regions of the world. By buying fine wines at their first release price on the market – rather like buying the new issue on the stock market - en primeur offers a very good investment opportunity, providing the wines are bought through a reputable merchant and the portfolio is professionally managed.

Wines offered by City Wine Collection Ltd., are personally selected by our buyer Zoran Ristanovic, and are offered on the principle of open and honest evaluation. We provide price guidance and tasting notes by leading wine critics (where available), and make recommendations only if we genuinely believe the wines concerned to represent good value for money. However, the final recommendation is always based on Zoran’s expert evaluation for every individual wine.

There are many benefits to this practice and the main ones are:

• securing the stock of favourite wines at initial opening prices, which are normally lower than the prices of wines mature for drinking
• having control over the wine from the release day which should secure perfect provenance for the wine. This is important for both home drinking and potential resale value of the wine
• buying en primeur allows the buyer the choose the size in which the wine will be bottled. This is especially important for dessert wines where half bottles are much more difficult to find as the wines mature
• Securing the allocations of the favourite properties year after year for a vertical portfolio as well as getting hold of small production properties.